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Mamypoko Indonesia: Drive New Buyers & accelerate GMV growth with Always-On Sponsored Discovery

Solution:

Published Date: Dec 20, 2022

Objective

With a significantly shorter buyer lifespan than other categories, Baby Diaper brands tend to be on a constant lookout to identify and drive New Buyers to their store.

Approach

Lazada and Mamypoko jointly reviewed and revamped the way campaigns are run:

Sponsored Discovery:
- Shifting away from sporadic activation (eg. only during key Mega Campaign periods) to an Always-on activation throughout BAU and campaign periods
- Enhancing the overall campaign structure and optimization tactics
Commercial Deals & Offers
- Improvement of commercial offers such as Vouchers & Flexi Combos
- Participation in platform campaigns such as Baby Wednesday, LazMall Brand Day, and Ramadhan Campaign