Introduction to Direct Matching Program
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Upcoming Google Ads Integration
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Introducing Our Newly Launched Lazada Sponsored Solutions Website
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Introduction to Sponsored Max [Beta Version]
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Maybelline Indonesia: Drive better traffic and orders for Beauty product launches with New Product Launcher
Solution: Sponsored Discovery Share Objective Maybelline was introducing a new hero product in Indonesia, and wanted to achieve maximum visibility and sales results within 2 weeks of its launch. Approach Maybelline Indonesia opted to create a New Product Launcher (NPL) campaign as it could deliver quicker results as compared to running a standalone Sponsored Discovery…
Oppo Thailand: Using New Product Launcher to boost sales on flagship launches
Solution: Sponsored Discovery Share Objective Oppo Thailand wanted to boost visibility and accelerate sales performance of their latest flagship smartphone. They opted to use New Product Launcher as one of the ways to get exclusive placements across the Lazada App, while keeping a close control on bid prices. Approach OPPO ran the New Product Launcher…
Leading Fashion Brand: Make a timely impact with New Product Launcher
Solution: Sponsored Discovery Share Objective A leading fashion brand was launching a new hero product, and was looking for ways to drive maximum visibility and sales performance within the first 2 weeks of the launch, ie. when its still fresh and relevant. Approach In order to gain exposure beyond ordinary Sponsored Discovery campaigns, the brand…
Samsung Philippines: Boosting Mega Campaign performance with First Search Slot
Solution: Sponsored Discovery Share Objective Samsung Philippines wanted to boost overall sales performance during the 6.6 Mega Campaign and the subsequent Super Brand Day campaign. They opted to use First Search Slot to augment their Sponsored Discovery campaigns, specifically aiming to drive higher conversion, ROI, and clickthrough rate from the surge of high-intent shoppers during…
Unilever Thailand: Amplifying returns by scaling up on a high-performance Sponsored Discovery setup
Solution: Sponsored Discovery Share Objective After a stellar Sponsored Solutions performance, Unilever wanted to pivot their strategy to grow SOV and market share of key categories with Sponsored Discovery as one of the key drivers. Approach Unilever and Lazada reviewed the Sponsored Discovery setup, with focus on: Extensive data analysis and insights to define the…
Philips Domestic Appliances: Maintain category leadership and business growth with Sponsored Discovery optimization
Solution: Sponsored Discovery Share Objective Philips Domestic Appliances, one of the top kitchen & home appliance brands on LazMall, wanted to ensure continuous growth in GMV performance, in sync with Lazada’s growing Electronics-Small Appliances category in Thailand. Approach After jointly reviewing the overall Sponsored Solutions setup, Lazada and Philips Domestic Appliances identified opportunities in the…
