Introduction to Direct Matching Program
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Upcoming Google Ads Integration
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Introducing Our Newly Launched Lazada Sponsored Solutions Website
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Introduction to Sponsored Max [Beta Version]
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L’Oréal Paris: Scale up on Sponsored Discovery while maintaining high ROI & Conversion Rates
Solution: Sponsored Discovery Share Objective L’Oréal Paris has been running successful Sponsored Discovery campaigns with their result in Lazada Indonesia store, and wanted to further scale up without risking any potential decline in ROI or Conversion Rates. Approach Lazada and L’Oréal Paris jointly reviewed and refined the way Sponsored Discovery is ran, focusing on areas…
Mamypoko Indonesia: Drive New Buyers & accelerate GMV growth with Always-On Sponsored Discovery
Solution: Sponsored Discovery Share Objective With a significantly shorter buyer lifespan than other categories, Baby Diaper brands tend to be on a constant lookout to identify and drive New Buyers to their store. Approach Lazada and Mamypoko jointly reviewed and revamped the way campaigns are run: Sponsored Discovery: Shifting away from sporadic activation (eg. only…
