Leading Fashion Brand: Make a timely impact with New Product Launcher
Solution:
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Objective
A leading fashion brand was launching a new hero product, and was looking for ways to drive maximum visibility and sales performance within the first 2 weeks of the launch, ie. when its still fresh and relevant.
Approach
In order to gain exposure beyond ordinary Sponsored Discovery campaigns, the brand opted to augment it with New Product Launcher to accelerate its exposure during the first few weeks of launch.
Results
SKUs featured on NPL drove significantly higher views, clicks, and orders within the first few days of listing.
*Compared to standard Sponsored Discovery campaigns
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