Questions you may have about
Lazada Sponsored Solutions
Questions you may have about Lazada Sponsored Solutions
Sponsored Solutions | Available for all sellers | Whitelisted Sellers Only |
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Sponsored Discovery | / | Â |
Sponsored Affiliate | / | Â |
Sponsored Display | Â | Mainly LazMall |
Sponsored Media | Â | / |
External Traffic Campaign | Â | Mainly LazMall |
 | Automated | Standard |
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Descripton | Easier starting point. Allow Lazada AI-powered SMART algorithm to optimize the promoted products’ performance 24/7 based on your daily budget and bid option. | Steeper learning curve. Allow your experienced performance marketer to learn and optimize your campaigns and promoted products’ performance with more customized bidding options. |
Budget Options |
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Bid Options |
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Features unlocked | Â | Â |
| / | Â |
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Sponsored Discovery placements:
New Product Launcher exclusive placements:
My Orders page: To Receive section
There are two options to top up credit:
There are two options to top up credit:
Sponsored Display CPM GD allows you to target audiences by Age, Gender, Interest, Store Visit, and more.
Sponsored Display CPM Bidding allows you to target customized audiences using the Data Management Platform (DMP) which is currently in pilot phase and available in some markets only.
Sponsored Display CPD captures mass audiences during peak season (e.g. Mega Campaigns). Hence, there isn't an audience targeting for CPD.
NCP refers to Non-compliance point, part of the point-based system where Lazada measures sellers' compliance with Lazada policies. Non-compliance points are issued if a seller is verified to have taken part in activities that do not comply with Lazada policies.
There are three main steps to migrate to new CPAS system